Kinsta Review: Pros, Cons, Performance Metrics & More

May 22, 2018 No Comments

Kinsta is a managed WordPress host powered by Google Cloud Platform. It was founded by longtime WordPress user and developer Mark Gavalda in December of 2013. It’s taken the WordPress world by storm since then, earning the respect of leaders from around the industry and acquiring a clientele featuring a number of different high-traffic websites across multiple industries, including this very website.

How to Create an Email Marketing Strategy

May 17, 2018 1 Comment

Your success with email marketing can only be as good as your email marketing strategy. If you take the time to build a strategy and integrate it with your content marketing strategy, you’ll be able to take advantage of a form of marketing allowing many businesses to lessen their dependence on expensive ad campaigns.

WordPress Categories vs WordPress Tags – Best Practices

May 14, 2018 No Comments

Organization is an important aspect of blogging. It’s not nearly as important as social media or email marketing, but it can help you keep things organized internally and help your visitors navigate your website. You’ll use WordPress categories and WordPress tags to organize content in this content management system, but it can be easy to confuse the two and wind up with a mess of a taxonomy system if you aren’t careful.

5 Ways to Use Weston to Build a Portfolio Site

May 8, 2018 No Comments

A portfolio site is a vital component of every freelancer or creative agency’s business. It offers a way for you to showcase a gallery of your best work so you can take advantage of online marketing and attract clients from all around the world. It can also act as an interactive résumé by allowing you to list your best skills, education, past experience, testimonials and a contact form to reel new clients in.

How to Restore a WordPress Site After a Crash

May 4, 2018 1 Comment

Before we go to the topic of how to restore a WordPress site after a crash, a little journey into the past… Back in the day, MS Windows was known for a little thing called the “blue screen of death.”

How to Create a Content Marketing Strategy

May 3, 2018 No Comments

Do you know what you’re doing with your blog? How about the videos you publish or the podcast episodes you release? You know they’re all meant to help you build an audience and eventually lead to conversions on your website, but do you have a clear link between the posts you publish and the conversions your site generates? That link is something a content marketing strategy can help you build.

7 Essential Components of Landing Pages That Convert

May 1, 2018 No Comments

It’d be amazing if converting leads and acquiring sales were as simple as sending potential customers to a basic product page. Unfortunately, most customers need a little more encouragement than that, which often includes a long process of promoting a product, collecting leads, nurturing leads and eventually achieving sales. One important component in that process is a landing page.

WPForms Review: The Popular Drag-and-Drop Form Builder for WordPress

April 26, 2018 2 Comments

The Contact page is a primary component of every website. In fact, it’s one of the first few pages you’ll create for a new site. Sure, you can add your contact information to your homepage or insert those details in the footer of your website, but nothing beats a classic Contact page filled with those very same details, a quick blurb on how communication works on your site and maybe even a quick list of FAQs.

WordPress SEO: How to Set Up and Use Yoast SEO

April 25, 2018 No Comments

Search engine optimization is moving more and more toward user intent than keyword usage with each passing year. More and more websites get penalized for keyword stuffing thin, low-quality content with each new change to Google’s algorithm. If you want to rank today and beyond, you need to work toward becoming an authoritative voice in your niche. The most effective way to accomplish this is to target keywords users search for to solve specific problems in your niche and build valuable, high-quality content around those keywords.

15 Most Important Features to Include on Your Portfolio Site (featuring Weston & Create)

April 23, 2018 No Comments

Portfolio sites are vital for freelancers working in the digital age. While all freelancers can hand out business cards and certain freelancers, such as photographers, can distribute physical portfolios to potential clients, a portfolio website provides a way for any freelancer in any industry to reach more clients on a global scale. It also provides a way for you to get creative with the information and intricate details you share about yourself and your work.