Video hosting for WordPress is a bit of a complex topic. There are a number of different paths you can take with it, multiple platforms you have to choose from and dozens of plugins you can use. It can be an intimidating step for your website, especially when you or your organization is ready to start adding video content to your content marketing strategy and you’re not sure how to get started on the technical side of things.

Do you know what you’re doing with your blog? How about the videos you publish or the podcast episodes you release? You know they’re all meant to help you build an audience and eventually lead to conversions on your website, but do you have a clear link between the posts you publish and the conversions your site generates? That link is something a content marketing strategy can help you build.

Search engine optimization is moving more and more toward user intent than keyword usage with each passing year. More and more websites get penalized for keyword stuffing thin, low-quality content with each new change to Google’s algorithm. If you want to rank today and beyond, you need to work toward becoming an authoritative voice in your niche. The most effective way to accomplish this is to target keywords users search for to solve specific problems in your niche and build valuable, high-quality content around those keywords.