Kinsta is a managed WordPress host powered by Google Cloud Platform. It was founded by longtime WordPress user and developer Mark Gavalda in December of 2013. It’s taken the WordPress world by storm since then, earning the respect of leaders from around the industry and acquiring a clientele featuring a number of different high-traffic websites across multiple industries, including this very website.
Your success with email marketing can only be as good as your email marketing strategy. If you take the time to build a strategy and integrate it with your content marketing strategy, you’ll be able to take advantage of a form of marketing allowing many businesses to lessen their dependence on expensive ad campaigns.
Organization is an important aspect of blogging. It’s not nearly as important as social media or email marketing, but it can help you keep things organized internally and help your visitors navigate your website. You’ll use WordPress categories and WordPress tags to organize content in this content management system, but it can be easy to confuse the two and wind up with a mess of a taxonomy system if you aren’t careful.
A portfolio site is a vital component of every freelancer or creative agency’s business. It offers a way for you to showcase a gallery of your best work so you can take advantage of online marketing and attract clients from all around the world. It can also act as an interactive résumé by allowing you to list your best skills, education, past experience, testimonials and a contact form to reel new clients in.
Do you know what you’re doing with your blog? How about the videos you publish or the podcast episodes you release? You know they’re all meant to help you build an audience and eventually lead to conversions on your website, but do you have a clear link between the posts you publish and the conversions your site generates? That link is something a content marketing strategy can help you build.
It’d be amazing if converting leads and acquiring sales were as simple as sending potential customers to a basic product page. Unfortunately, most customers need a little more encouragement than that, which often includes a long process of promoting a product, collecting leads, nurturing leads and eventually achieving sales. One important component in that process is a landing page.
The Contact page is a primary component of every website. In fact, it’s one of the first few pages you’ll create for a new site. Sure, you can add your contact information to your homepage or insert those details in the footer of your website, but nothing beats a classic Contact page filled with those very same details, a quick blurb on how communication works on your site and maybe even a quick list of FAQs.
Search engine optimization is moving more and more toward user intent than keyword usage with each passing year. More and more websites get penalized for keyword stuffing thin, low-quality content with each new change to Google’s algorithm. If you want to rank today and beyond, you need to work toward becoming an authoritative voice in your niche. The most effective way to accomplish this is to target keywords users search for to solve specific problems in your niche and build valuable, high-quality content around those keywords.
Portfolio sites are vital for freelancers working in the digital age. While all freelancers can hand out business cards and certain freelancers, such as photographers, can distribute physical portfolios to potential clients, a portfolio website provides a way for any freelancer in any industry to reach more clients on a global scale. It also provides a way for you to get creative with the information and intricate details you share about yourself and your work.
SiteGround has climbed the ranks in the hosting industry and has earned a reputation as being one of the most reliable hosts available for WordPress, even claiming a spot on WordPress.org’s official hosting page. They’re a multipurpose host that offers an assortment of plans for varied hosting infrastructures designed for different content management systems.